BLACK RIVER

Efficiency should be a step in your marketing frame-work.

WHAT WE DID

"Hey, we have this prototype, and we have no idea how to bring it to a consumer."

That was the statement that birthed our relationship. The only goal at that time was to create a vast library of videos and photos that their content strategist could pull from.

Simply put, our role was to conceptualize and execute videos and photos. We met twice a month to review concepts, creative briefs, and dates. We provided consulting to establish the target audience, the storytelling, and brand and platform management.

As a team, we managed to take a 0-view social platform to multi-million views in 12 months. Through content creation and content management, we began to tell a story and birth a new idea in the vehicle accessory industry.

HOW WE DID IT

"We would like as little red tape as possible - just go make cool videos and make a lot of them."

This is where we developed a framework for quality and quantity. Here was the framework.

Strategy

PILLARS	CONCEPTS	CATEGORY
Education	Product Descriptions	Organic
Entertainment	Real World Use	Organic
Community	Customer Testimonials	Paid, Organic
Sales	Call to Action on Specific Products	Paid

Schedule